Nº.4P BLONDE ENHANCER TONING SHAMPOO

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KEY BENEFITS Neutralizes brassiness for brighter hair. Strengthens hair and repairs damage. Hydrates and softens hair. DETAILS This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use No.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair. CLINICALLY PROVEN 3X brighter hair* 91% agree hair was less brassy** 52% less breakage​ after one use*** *Compared to top purple shampoos. **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair. ***After 1 use when used as a system, clinically tested. INGREDINTS Violet Toning Agents: seal in brightness and balance tone to reduce brassiness and yellow tones. Gentle Blend of Coconut Oil-Derived Surfactants: provides easy lather and leaves the scalp and hair feeling hydrated. HOW TO USE Distribute evenly between palms first. Apply to wet hair. Lather fully. Leave on for 1-3 minutes. Rinse well. For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer Toning Conditioner for maximum toning results. Use weekly or as-needed. FREE OF Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Color safe, vegan, suitable for chemically treated hair. FULL INGREDIENTS LIST Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)